Methodologies
About
Our methodologies below are grouped into the following areas:
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Strategy: covering business visions, strategies and plans
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Innovation and NPD: covering the generation and evaluation of product ideas
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Marketing: covering the creation of brands, marketing strategies and marketing campaign tests
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Tracking: covering the tracking of customer feedback, brand health, competitor actions and wider market factors.
Strategy
New-market evaluation
Evaluate a market for its attractiveness to determine whether to enter.
Customer growth plan
Develop a growth plan in your current market(s) by winning more market share.
Develop the ecosystem
Map actors in your market and create a plan for strengthening partnership and networks.
Business plan
Build a business plan for the next 1-3 years based on evaluating current market conditions and trends.
Impact analysis
Evaluate a key technology, social or wider macro to consider how your business will respond.
Product innovation
Idea generation
Develop new ideas for the product pipeline by understanding un-met or underserved customer needs.
Feature optimisation
Optimise trade offs between features and price points.
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Product roadmap
Surface ideas for new product or services features to be included in your roadmap.
Forecasting
Forecast demand for your new product or service.
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Concept testing
Test product or proposition concepts to find the best and understand ideal customers.
Product review
Conduct a periodic product review considering external trends, customer reviews and competitors.
Marketing and CX
Define a brand
Develop new ideas for the product pipeline by understanding un-met or underserved customer needs.
Segment a market
Segment a market in one or more ways to choose segments to prioritise
Generate ad ideas
Generate ideas for both brand and direct marketing campaigns.
Buyer journey design
Define customer needs and expectations for designing new buyer or customer journeys.
Concept testing
Test campaign concepts to find the best and understand the relevance amongst different customers.
Create personas
Create customer personas to share amongst internal teams and promote customer centric thinking.
Tracking
Market tracking
Track market events and competitor updates.
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Technology tracking
Track technology or innovation developments in and around your chosen market
Customer sat tracking
Measure your customers' satisfaction and other key salient perceptions.
Social tracking
Track customer conversations on social media to understand current sentiments about key issues.
Brand tracking
Track how widely and well your brand is perceived externally.
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KPI tracking
Define and track KPIs or other external indicators to inform how well your strategy is performing.